Customer Cache

Customer Cache serves pre-built HTML pages to authenticated users, this makes pages load in milliseconds rather than seconds. The challenge with caching logged-in users is dynamic content such as wallet balances, prize states, competition entries, and personalised popups that are unique to each customer.

Customer Cache solves this with an AJAX fragment system: dynamic elements are updated seamlessly just after serving the cache. From the customer's perspective the page loads instantly and their dynamic data appears within a fraction of a second.

Stale files are detected & regenerated in the background ensuring your customers always get a fast & updated experience.

Customers who land on a page containing specific query strings such as utm_source, Klaviyo (_kx), or Facebook parameters will also receive the cached version of the page even if they're logged in, which will help when traffic surges due to promotions.